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Additional student exercises and assessments are available to further customize the simulation.įor the more advanced simulations, instructor/student interaction is strongly recommended because of the depth and breadth of the decisions and the sophistication of the student participants. Marketing Contribution is your profit after sales and marketing expenses have been deducted. Conduct a Situation Analysis Your goal in Music2Go is to maximize Marketing Contribution for your MP3 Player company. Time-saving presentation and syllabus templates are provided to help instructors devote time for coaching. Assignment: Music2Go Situation Analysis and Marketing Plan, follow these detailed directions: Part A. As students progress through the game, business challenges arise, prompting class discussion and coaching opportunities. A balanced scorecard provides students with personalized performance feedback for self-improvement. Student work is self-guided with an intuitive interface and built-in instruction - everything they need is at their fingertips. Up to 8 teams per game, 4 – 6 teams of 4 students is optimal.Ĭompete against classmates or the computerĮnglish*, Portuguese-Br*, Spanish*, Polish, Russian, Korean*, French*, DeutschĮnglish*, Spanish, Polish, Lithuanian, Korean* Small to large classes (1000+) of marketing majors. Small to large classes (1000+) of marketing and non-marketing majors. Ideal for novices to marketing, even non-majors or high school seniors Marketing principles courses, often core curriculum Includes more resource planning and advanced marketing techniques such as brand promotions and sales force incentives.Ĭompared to Strategic Marketing, this simulation offers more complex market research data, a greater number of regions to enter and more options in brand design and advertising. There are more market segments, brand and advertising options, sales outlets and market reports. All three market offerings were priced identically for each competing firm and each. Each company produced three products, an economy car, a family sedan and a pickup truck. Strategic Marketing takes the intro marketing decisions to a higher level. Current Marketing Situation: As the Stratsim Automobile Industry simulation began, the market was split equally into four firms A,B,D and our own firm C. Customer feedback, competitor data, and profitability reports challenge students to adjust their strategy in a dynamic and highly competitive environment. Based on customer needs, students formulate an initial marketing strategy and make brand, price, advertising, and distribution decisions. Introduces the basic concepts of marketing.
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Key differences between Marketing Simulations Simulation